With the post-Labor Day sprint to November underway, political ad spending in the 2025-26 US election cycle has topped $6 billion, Ad Impact data reported by the Wall Street Journal. By comparison, the 2021-22 cycle did not hit $6 billion until Oct.

2026-09-10

With the post-Labor Day sprint to November underway, political ad spending in the 2025-26 US election cycle has topped $6 billion, Ad Impact data reported by the Wall Street Journal. By comparison, the 2021-22 cycle did not hit $6 billion until Oct. 12, and the 2023-24 cycle reached that level on Sept. 24.