China’s State Administration for Market Regulation (SAMR) launched a nationwide campaign in May to remove bottlenecks to a unified market and fair competition and reports positive results. SAMR pushed local standards-management reform across 31 provi

2026-09-11

China’s State Administration for Market Regulation (SAMR) launched a nationwide campaign in May to remove bottlenecks to a unified market and fair competition and reports positive results. SAMR pushed local standards-management reform across 31 provincial-level jurisdictions, abolishing more than 7,400 local standards by end‑June. It reviewed filings for over 15,000 certification rules, refusing registration for rules that impede fair competition and removing a batch of low-quality, inefficient rules. Next steps include stepping up enforcement against abuse of administrative power to exclude or restrict competition and concentrating investigations on a number of cases SAMR says hinder efficient economic circulation and the construction of a unified national market.