Huawei and SERES will adjust their smart-choice car cooperation this week: Huawei will move to a light-asset, enabling role while SERES assumes operational control of AITO product, marketing, sales and service. Sources describe the change as a new it

2026-09-15

Huawei and SERES will adjust their smart-choice car cooperation this week: Huawei will move to a light-asset, enabling role while SERES assumes operational control of AITO product, marketing, sales and service. Sources describe the change as a new iteration of the HarmonyOS Drive model, with HarmonyOS Drive refocusing resources to accelerate its sub-brands (Zhijie, Xiangjie, Zunjie, Shangjie) and shifting from operator to an advisory 'coach' role that provides decision support to automakers.