PepsiCo will raise prices on select chips, sodas and dips after months of
Earlier cuts failed to boost volumes, people familiar with the matter said. The
increases will hit grocery-pack potato chips, including Doritos and Ruffles, and
other brands such as SunChips, and are expected to take effect late this year or
in early 2027. A company spokesman said the hikes will be in the low-to-mid
single-digit pct range, broadly in line with inflation, and that new prices will
remain below pre-cut levels; PepsiCo said it is still trying to keep prices as
low as sustainably possible to preserve affordability.
