Citing Sensor Tower data, Citi Research reports that Meta's personal AI agent Muse has accumulated approximately 8.6 million app downloads in the US within 34 days of its launch, with over 2 million daily active users. The newly released Muse Wonder series will soon be integrated with Muse, initially targeting subscribers and providing enhanced model capabilities to support product growth.
Wonder retains relevant context across conversations through Active Memory and supports agents in experimenting with different approaches through Active Focus, focusing on improving long-duration tasks, programming, and professional workflows. Citi believes that deeper reasoning capabilities could support scenarios such as real-time voice communication and making business calls on behalf of users, while Meta's existing distribution advantages are still in the early stages of realizing their full potential.
