At an Oct. 15 Double 11 briefing, Tmall president Jia Luo said the event cannot
revert to early-era across-the-board 50% discounts. What started as
limited-quantity 50%-off offers have scaled to hundreds of millions of consumers
and around one million merchants; Tmall now frames Double 11 as merchants
providing their genuine lowest prices of the year rather than blanket 50% cuts.
