Douyin e-commerce released 2026 Double 11 first-day data for the Oct. 15 promotion. Merchants whose transaction value (GMV) newly exceeded 1 mln yuan rose 74% YoY; merchants with live-streaming GMV above 10 mln yuan rose 96% YoY. First-time Double 11

2026-10-16

Douyin e-commerce released 2026 Double 11 first-day data for the Oct. 15 promotion. Merchants whose transaction value (GMV) newly exceeded 1 mln yuan rose 74% YoY; merchants with live-streaming GMV above 10 mln yuan rose 96% YoY. First-time Double 11 influencers with sales over 1 mln yuan increased 30% YoY. In-platform product cards, search and other on-platform paths were cited as key channels driving merchant expansion.