Douyin e-commerce released 2026 Double 11 first-day data for the Oct. 15
promotion. Merchants whose transaction value (GMV) newly exceeded 1 mln yuan
rose 74% YoY; merchants with live-streaming GMV above 10 mln yuan rose 96% YoY.
First-time Double 11 influencers with sales over 1 mln yuan increased 30% YoY.
In-platform product cards, search and other on-platform paths were cited as key
channels driving merchant expansion.