The State Administration for Market Regulation, Cyberspace Administration of
China, Ministry of Culture and Tourism, Ministry of Education, Ministry of
Public Security, MOFCOM and the National Radio and Television Administration
jointly issued the Advertising Industry Development '15th Five-Year Plan'. The
plan targets about 10% annual growth in advertising industry size through 2030,
calls for sustained improvement in operator quality, increased R&D and creativity
investment, and marked upgrades in digital and intelligent capabilities. It
directs advertising to more strongly support industrial upgrading and
consumption, advance brand globalization, deepen integration among large, medium
and small firms and upstream‑downstream industry cooperation, and push for
breakthroughs in regional coordinated development. The plan also seeks a step‑up
in ad quality—highlighting culturally confident, China‑story creative
work—improved public‑service ad creation and distribution mechanisms, and
further refinement of advertising laws and enforcement to raise public
satisfaction.
