Nov. 10 — Tongcheng Travel’s 2026–2027 Ice-and-Snow Cultural Tourism Consumption
Trend Report says China’s ice-and-snow tourism market shows strong growth
momentum. The upcoming snow season could see parent‑child households rise to
about 45% of visitors and parent‑child study-trip demand increase by more than
30%. Indoor skiing is driving ice-and-snow consumption toward year‑round demand.
Guangdong is the largest cross‑province source market for Northeast snow trips;
Harbin is the top destination, and Altay ranks as the leading emerging
destination.
