JD.com is internally testing a standalone short-drama product called "JD Drama Benefits Club" on a free model; core mechanics promise watch-to-claim rewards and shoppable in-show items fulfilled by JD. Testers report the feature is still under develo

2026-11-11

JD.com is internally testing a standalone short-drama product called "JD Drama Benefits Club" on a free model; core mechanics promise watch-to-claim rewards and shoppable in-show items fulfilled by JD. Testers report the feature is still under development and no active e-commerce redirect was found in the current experience.