[Official price adjustment by Apple channels: iPhone 16 Pro price cut up to $176, Pro
Max full capacity price cut by $160] Apple issued a price adjustment notice to channel dealers on May 10. This was the first time that Apple announced a price adjustment on Saturday, catching a considerable number of wholesalers off guard. Apple iPhone 16 Pro
Max all capacity versions were reduced by $160, corresponding to RMB 1,313.06; and the 128GB version of iPhone 16 Pro
was reduced by $176 (corresponding to RMB 1,445.27), and other versions were also reduced by $160. This year's 618 event will start on May 13, so some channel dealers believe that Apple's price adjustment is in preparation for the upcoming 618 promotion.