Sources say Doubao plans to introduce paid content in late June and will present related features at its Force conference. The timing reflects roughly one month needed to adapt core functions and the payment/billing system across PC and mobile. If rollout goes smoothly, Doubao will add e‑commerce features in Q3 to broaden paid-use scenarios and will subsidize traffic to Douyin Mall, with an operational phase expected in Q4. The moves are aimed at preparing for commercialization and returns from

Sources say Doubao plans to introduce paid content in late June and will present related features at its Force conference. The timing reflects roughly one month needed to adapt core functions and the payment/billing system across PC and mobile. If rollout goes smoothly, Doubao will add e‑commerce features in Q3 to broaden paid-use scenarios and will subsidize traffic to Douyin Mall, with an operational phase expected in Q4. The moves are aimed at preparing for commercialization and returns from 2027 onward; Doubao will not use paid‑user penetration as a performance metric in 2026.