Sources say Doubao plans to introduce paid content in late June and will present
related features at its Force conference. The timing reflects roughly one month
needed to adapt core functions and the payment/billing system across PC and
mobile. If rollout goes smoothly, Doubao will add e‑commerce features in Q3 to
broaden paid-use scenarios and will subsidize traffic to Douyin Mall, with an
operational phase expected in Q4. The moves are aimed at preparing for
commercialization and returns from 2027 onward; Doubao will not use paid‑user
penetration as a performance metric in 2026.
