AliExpress said its overseas 618 summer sale began June 1; platform data showed
Brand+ branded GMV penetration approached 40% on the opening day. Brand-focused
go-to-market solutions produced concentrated breakouts in core markets including
Europe, the U.S. and Brazil, with Seauto (pool robots), Funwater (water sports),
Anycubic (3D printing) and Oukitel (energy-storage batteries) posting multiple-
to tens-fold GMV gains.