AliExpress said its overseas 618 summer sale began June 1; platform data showed Brand+ branded GMV penetration approached 40% on the opening day. Brand-focused go-to-market solutions produced concentrated breakouts in core markets including Europe, t

2026-06-04

AliExpress said its overseas 618 summer sale began June 1; platform data showed Brand+ branded GMV penetration approached 40% on the opening day. Brand-focused go-to-market solutions produced concentrated breakouts in core markets including Europe, the U.S. and Brazil, with Seauto (pool robots), Funwater (water sports), Anycubic (3D printing) and Oukitel (energy-storage batteries) posting multiple- to tens-fold GMV gains.