Six ministries including SAMR, the NDRC and the Cyberspace Administration issued Opinions to vigorously promote high‑quality development of China’s advertising industry. The guidance calls for industrywide transformation and deeper integration of advertising across sectors through an "Advertising+" initiative that leverages creative, planning and communication strengths to help firms build brand value and shift "Made in China" toward "Chinese brands." It targets emerging consumption areas — gree

Six ministries including SAMR, the NDRC and the Cyberspace Administration issued Opinions to vigorously promote high‑quality development of China’s advertising industry. The guidance calls for industrywide transformation and deeper integration of advertising across sectors through an "Advertising+" initiative that leverages creative, planning and communication strengths to help firms build brand value and shift "Made in China" toward "Chinese brands." It targets emerging consumption areas — green, smart and health — promotes immersive and interactive consumer advertising services, and directs premium advertising resources to county and rural markets to activate local consumption.