Tim Cook told the Wall Street Journal price increases are unavoidable; Apple (AAPL.O) has not yet raised prices but the situation is "unsustainable", and surging memory and storage costs will force price increases.

2026-06-18

Tim Cook told the Wall Street Journal price increases are unavoidable; Apple (AAPL.O) has not yet raised prices but the situation is "unsustainable", and surging memory and storage costs will force price increases.