Tim Cook told the Wall Street Journal price increases are unavoidable; Apple
(AAPL.O) has not yet raised prices but the situation is "unsustainable", and
Surging memory and storage costs will force price increases.
2026-06-18
Tim Cook told the Wall Street Journal price increases are unavoidable; Apple
(AAPL.O) has not yet raised prices but the situation is "unsustainable", and
Surging memory and storage costs will force price increases.