Amazon Global Selling launched the Benchmark New Seller Incubation Program. The initial target is to help 2,000 newly onboarded brands, from launch through 2029, achieve single‑brand three‑year sales exceeding RMB100m. The program targets manufacturers, brand owners and emerging brands seeking transformation and overseas expansion and offers customized go‑global solutions across marketplaces in North America, Europe and Japan.

2026-07-16

Amazon Global Selling launched the Benchmark New Seller Incubation Program. The initial target is to help 2,000 newly onboarded brands, from launch through 2029, achieve single‑brand three‑year sales exceeding RMB100m. The program targets manufacturers, brand owners and emerging brands seeking transformation and overseas expansion and offers customized go‑global solutions across marketplaces in North America, Europe and Japan.