Amazon Global Selling launched the Benchmark New Seller Incubation Program. The
initial target is to help 2,000 newly onboarded brands, from launch through
2029, achieve single‑brand three‑year sales exceeding RMB100m. The program
targets manufacturers, brand owners and emerging brands seeking transformation
and overseas expansion and offers customized go‑global solutions across
marketplaces in North America, Europe and Japan.