Apple has pressed upstream suppliers to cut OLED panel prices for the iPhone 18 Pro Max to about $70, roughly 20% below the previous generation, citing rising memory chip costs that have pushed up device production costs, foreign media reported on July 24. Industry sources estimate Samsung Display and LG Display currently supply panels at an average price of $66.5, below Apple’s requested $70.

2026-07-24

Apple has pressed upstream suppliers to cut OLED panel prices for the iPhone 18 Pro Max to about $70, roughly 20% below the previous generation, citing rising memory chip costs that have pushed up device production costs, foreign media reported on July 24. Industry sources estimate Samsung Display and LG Display currently supply panels at an average price of $66.5, below Apple’s requested $70.