Incumbent Brazilian President Lula’s campaign is refocusing to bolster support
ahead of the presidential runoff, prioritizing younger voters and intensified
social-media outreach. The team is recruiting youth politicians and high-profile
online influencers; youth advisers say Lula should shift from stressing past
achievements to offering more future-focused proposals and adopt social-media
language to engage younger demographics. On the 7th Lula posted a
vertical-format selfie video urging supporters to act. The campaign plans
targeted messaging on housing, jobs and leisure — issues flagged as priorities
for Brazilian youth.
