Incumbent Brazilian President Lula’s campaign is refocusing to bolster support ahead of the presidential runoff, prioritizing younger voters and intensified social-media outreach. The team is recruiting youth politicians and high-profile online influ

2026-10-09

Incumbent Brazilian President Lula’s campaign is refocusing to bolster support ahead of the presidential runoff, prioritizing younger voters and intensified social-media outreach. The team is recruiting youth politicians and high-profile online influencers; youth advisers say Lula should shift from stressing past achievements to offer more future-focused proposals and adopt social-media language to engage younger demographics. On the 7th Lula posted a vertical-format selfie video urging supporters to act. The campaign plans targeted messaging on housing, jobs and leisure — issues flagged as priorities for Brazilian youth.