Beijing said it used city–district coordination and three-new pilot construction
funds to attract domestic and foreign brands to open first stores and stage
debut events. Jan–Sep 2026: 766 new physical first stores opened and 893
debut/launch/exhibit/performance events were held. The city reported an
improvement in supply quality toward “new”: technology-enabled new scenarios,
national‑chic brands energizing the central axis, and high‑end formats extending
into suburban micro‑vacation areas.