Beijing said it used city–district coordination and three-new pilot construction funds to attract domestic and foreign brands to open first stores and stage debut events. Jan–Sep 2026: 766 new physical first stores opened and 893 debut/launch/exhibit/performance events were held. The city reported an improvement in supply quality toward “new”: technology-enabled new scenarios, national‑chic brands energizing the central axis, and high‑end formats extending into suburban micro‑vacation areas.