China International Capital Co (CICC) says mid‑length Chinese TV dramas — combining content depth with high narrative density — can effectively supplement the drama ecosystem. Long‑video platforms want a stable mid‑tier supply and are using revenue‑sharing to reduce risk; mid‑length dramas are shifting from small‑company testbeds into a platform-level defensive and growth strategy. CICC judges the commercial model may be proven and ready to scale, citing three potential drivers: cost — average p

China International Capital Co (CICC) says mid‑length Chinese TV dramas — combining content depth with high narrative density — can effectively supplement the drama ecosystem. Long‑video platforms want a stable mid‑tier supply and are using revenue‑sharing to reduce risk; mid‑length dramas are shifting from small‑company testbeds into a platform-level defensive and growth strategy. CICC judges the commercial model may be proven and ready to scale, citing three potential drivers: cost — average production cost is lower than long‑form dramas, offering a clear ROI advantage and enabling platforms to broaden supply more efficiently; revenue‑sharing — a decentralized approach that addresses commercial shortfalls; AI — technology iteration that can expand incremental opportunities.