China International Capital Co (CICC) says mid‑length Chinese TV dramas —
combining content depth with high narrative density — can effectively supplement
the drama ecosystem. Long‑video platforms want a stable mid‑tier supply and are
using revenue‑sharing to reduce risk; mid‑length dramas are shifting from
small‑company testbeds into a platform-level defensive and growth strategy. CICC
judges the commercial model may be proven and ready to scale, citing three
potential drivers: cost — average production cost is lower than long‑form
dramas, offering a clear ROI advantage and enabling platforms to broaden supply
more efficiently; revenue‑sharing — a decentralized approach that addresses
commercial shortfalls; AI — technology iteration that can expand incremental
opportunities.
