At its 2026 Q3 results briefing, director Wang Li (acting GM) said Kweichow Moutai’s international business faces significant pressure from weak overseas consumer demand and frictions including channel–demand mismatch, cultural/taste differences, regulatory risk and higher logistics costs. The group is pacing overseas supply to ease channel operating pressure, tightening channel controls and stepping up enforcement against exported bottles being re-imported to China to protect domestic market or

At its 2026 Q3 results briefing, director Wang Li (acting GM) said Kweichow Moutai’s international business faces significant pressure from weak overseas consumer demand and frictions including channel–demand mismatch, cultural/taste differences, regulatory risk and higher logistics costs. The group is pacing overseas supply to ease channel operating pressure, tightening channel controls and stepping up enforcement against exported bottles being re-imported to China to protect domestic market order. Management said these measures have reduced near‑term international revenue and that it will continue optimizing overseas channel structures and market ecology with a long‑term focus.