At its 2026 Q3 results briefing, director Wang Li (acting GM) said Kweichow
Moutai’s international business faces significant pressure from weak overseas
consumer demand and frictions including channel–demand mismatch, cultural/taste
differences, regulatory risk and higher logistics costs. The group is pacing
overseas supply to ease channel operating pressure, tightening channel controls
and stepping up enforcement against exported bottles being re-imported to China
to protect domestic market order. Management said these measures have reduced
near‑term international revenue and that it will continue optimizing overseas
channel structures and market ecology with a long‑term focus.
