Zhongwen Online said in an institutional briefing that within China AI
short-form dramas and video generation now account for 55% of token consumption.
E‑commerce and marketing (including live-commerce and ad marketing) account for
24%, while software development — despite expectations from the Vibe Coding
trend and gains in programming capability from models like Claude — represents
only 15%. Token use for AI short dramas/video is more than double that of
software development, making it the single largest driver in the token economy.