Zhongwen Online said in an institutional briefing that within China AI short-form dramas and video generation now account for 55% of token consumption. E‑commerce and marketing (including live-commerce and ad marketing) account for 24%, while softwar

2026-06-04

Zhongwen Online said in an institutional briefing that within China AI short-form dramas and video generation now account for 55% of token consumption. E‑commerce and marketing (including live-commerce and ad marketing) account for 24%, while software development — despite expectations from the Vibe Coding trend and gains in programming capability from models like Claude — represents only 15%. Token use for AI short dramas/video is more than double that of software development, making it the single largest driver in the token economy.