MOFCOM and seven other central agencies issued measures to promote integration of rail and tourism and expand consumption. The notice encourages private investment in retrofitting and equipping tourist trainsets and related facilities, and calls for development of trains for long- and short-distance scenarios with premium, comfort and mass-market configurations and themes including senior, study-tour and wellness travel. It also promotes market-based co-branding with well-known IPs to create the

MOFCOM and seven other central agencies issued measures to promote integration of rail and tourism and expand consumption. The notice encourages private investment in retrofitting and equipping tourist trainsets and related facilities, and calls for development of trains for long- and short-distance scenarios with premium, comfort and mass-market configurations and themes including senior, study-tour and wellness travel. It also promotes market-based co-branding with well-known IPs to create themed trains and carriages. The plan sets a national target of more than 160 dedicated railway tourist trainsets by 2030.