The State Administration for Market Regulation (SAMR) says China’s internet advertising industry has rapidly evolved into a data-driven, tech-enabled ecosystem but continues to face legacy problems (low creativity, hype-driven promotion) and new risks including AI misuse and excessive traffic chasing. SAMR issued a Notice on Deepening Internet Advertising Ecosystem Governance, formally advancing the concept of “internet advertising ecosystem governance” and setting five priorities: strengthen th

The State Administration for Market Regulation (SAMR) says China’s internet advertising industry has rapidly evolved into a data-driven, tech-enabled ecosystem but continues to face legacy problems (low creativity, hype-driven promotion) and new risks including AI misuse and excessive traffic chasing. SAMR issued a Notice on Deepening Internet Advertising Ecosystem Governance, formally advancing the concept of “internet advertising ecosystem governance” and setting five priorities: strengthen the regulatory framework, tighten platform responsibility, step up oversight of key areas, upgrade monitoring technology and enforcement capabilities, and reinforce value-oriented guidance.