The State Administration for Market Regulation (SAMR) says China’s internet
The advertising industry has rapidly evolved into a data-driven, tech-enabled
ecosystem but continues to face legacy problems (low creativity, hype-driven
promotion) and new risks including AI misuse and excessive traffic chasing. SAMR
issued a Notice on Deepening Internet Advertising Ecosystem Governance, formally
advancing the concept of “internet advertising ecosystem governance” and setting
five priorities: strengthen the regulatory framework, tighten platform
responsibility, step up oversight of key areas, upgrade monitoring technology
and enforcement capabilities, and reinforce value-oriented guidance.