Morgan Stanley cut its target price for Pop Mart (09992.HK) to HK$214 from HK$247, a 13% reduction, citing high base pressures in H2 and a sharp slowdown in overseas sales. The bank says limited new information and high-frequency indicators of weaker overseas demand have left investors broadly bearish ahead of results; retail shareholders' elevated expectations and large ownership are flagged as the primary downside risk. Morgan Stanley forecasts H1 sales +29% YoY and net profit +18% to RMB 5.4

2026-08-18

Morgan Stanley cut its target price for Pop Mart (09992.HK) to HK$214 from HK$247, a 13% reduction, citing high base pressures in H2 and a sharp slowdown in overseas sales. The bank says limited new information and high-frequency indicators of weaker overseas demand have left investors broadly bearish ahead of results; retail shareholders' elevated expectations and large ownership are flagged as the primary downside risk. Morgan Stanley forecasts H1 sales +29% YoY and net profit +18% to RMB 5.4 bln, expects management to guide H2 sales above H1 while remaining cautious on YoY outlook. It keeps an Overweight rating, projecting a 13% EPS CAGR for 2026-28 driven by a reacceleration in overseas sales and expects total sales to resume growth in 2027.