Google Cloud has added a cost-control pricing option for GEMINI Enterprise, introducing pay-as-you-go billing with no fixed subscription and user-set monthly spend caps that pause AI agents when budgets are exhausted. Committed-use discounts run 10–20% and scheduling tasks in non-peak periods can cut costs by up to 50%. Google (GOOG.O) says the measures aim to lower the cost barrier for enterprise AI trials and expand the enterprise AI market; it will continue frontier AI R&D and compete with Op

Google Cloud has added a cost-control pricing option for GEMINI Enterprise, introducing pay-as-you-go billing with no fixed subscription and user-set monthly spend caps that pause AI agents when budgets are exhausted. Committed-use discounts run 10–20% and scheduling tasks in non-peak periods can cut costs by up to 50%. Google (GOOG.O) says the measures aim to lower the cost barrier for enterprise AI trials and expand the enterprise AI market; it will continue frontier AI R&D and compete with OpenAI and ANTHROPIC.