Google Cloud has added a cost-control pricing option for GEMINI Enterprise,
introducing pay-as-you-go billing with no fixed subscription and user-set
monthly spend caps that pause AI agents when budgets are exhausted.
Committed-use discounts run 10–20% and scheduling tasks in non-peak periods can
cut costs by up to 50%. Google (GOOG.O) says the measures aim to lower the cost
barrier for enterprise AI trials and expand the enterprise AI market; it will
continue frontier AI R&D and compete with OpenAI and ANTHROPIC.