Three departments issued the Guidelines on Overseas Competitive Conduct and
Compliance Building for the Automotive Industry, directing firms selling goods
or providing services abroad to display clear, legally compliant prices and not
impose arbitrary markups or collect fees beyond those shown. Promotional
activities — including prize-linked sales, free trials, discounts, gifts and
auto-finance incentives — must follow local laws, business practices and
contractual obligations. Overseas brand displays and marketing must truthfully
and fully disclose information under host-country rules, avoid false or
misleading claims, and safeguard Chinese auto brand image.
