The State Administration for Market Regulation issued a notice launching a nationwide program to cultivate trusted‑consumption units and clusters that raise consumption quality, improve consumer experience and innovate consumption scenarios to support sustained consumption expansion. The notice targets more than 5,000 trusted‑consumption clusters across China by 2030, broad coverage of trusted‑consumption units in key sectors, and establishment of a 'Trusted Consumption in China' brand with a ma

The State Administration for Market Regulation issued a notice launching a nationwide program to cultivate trusted‑consumption units and clusters that raise consumption quality, improve consumer experience and innovate consumption scenarios to support sustained consumption expansion. The notice targets more than 5,000 trusted‑consumption clusters across China by 2030, broad coverage of trusted‑consumption units in key sectors, and establishment of a 'Trusted Consumption in China' brand with a marked improvement in consumer satisfaction.