Apple raised prices on existing iPhone models in India by as much as 41%, implementing the change only hours before a new-model launch. The move departs from Apple’s usual practice of discounting older models and is among the company’s largest price adjustments this year across markets. Apple also increased iPhone prices in the US on Wednesday evening by about 10–21%, citing rising memory and storage chip costs as the rationale for global price hikes.

2026-09-10

Apple raised prices on existing iPhone models in India by as much as 41%, implementing the change only hours before a new-model launch. The move departs from Apple’s usual practice of discounting older models and is among the company’s largest price adjustments this year across markets. Apple also increased iPhone prices in the US on Wednesday evening by about 10–21%, citing rising memory and storage chip costs as the rationale for global price hikes.