China's collectible toy market is approaching 100 bln yuan, with over 70% of consumers prioritizing emotional companionship and social-circle engagement. Overseas brands said at the 9th Hongqiao International Economic Forum that simple direct distribution no longer scales in China and co-creating with local partners is now essential. Domestic supply-chain clusters support that shift: Dongguan for precision molds and small-batch prototyping, Yiwu for accessories, packaging and trade flow, and the

China's collectible toy market is approaching 100 bln yuan, with over 70% of consumers prioritizing emotional companionship and social-circle engagement. Overseas brands said at the 9th Hongqiao International Economic Forum that simple direct distribution no longer scales in China and co-creating with local partners is now essential. Domestic supply-chain clusters support that shift: Dongguan for precision molds and small-batch prototyping, Yiwu for accessories, packaging and trade flow, and the Yangtze River Delta for IP design and quality control, with regional coordination materially shortening new-product prototyping and trial cycles.