China's collectible toy market is approaching 100 bln yuan, with over 70% of
consumers prioritizing emotional companionship and social-circle engagement.
Overseas brands said at the 9th Hongqiao International Economic Forum that
simple direct distribution no longer scales in China and co-creating with local
partners is now essential. Domestic supply-chain clusters support that shift:
Dongguan for precision molds and small-batch prototyping, Yiwu for accessories,
packaging and trade flow, and the Yangtze River Delta for IP design and quality
control, with regional coordination materially shortening new-product
prototyping and trial cycles.
