Kuaishou (1024.HK) reported first-quarter 2026 online marketing services revenue
of 19.6 billion yuan, up 9.3% year on year, with domestic online marketing
revenue growing more than 10%, according to its earnings release.
The company said peak daily marketing spending on its “manhua drama” content
exceeded 20 million yuan as of end-March, while AIGC-generated short video
marketing materials accounted for 10% of total short-form video advertising
spending on the platform.
In e-commerce marketing services, Kuaishou said it attracted more brands and
small-to-medium merchants during the quarter. The number of merchants actively
running ad campaigns rose 38%, while brand marketing spending increased 42%,
supporting GMV growth across its self-operated business ecosystem.
