According to Counterpoint Research, global smartphone shipments fell 19% YoY in Q3 2026 while industry revenue rose 3% to $114.0 bln as ASPs jumped 27% to a quarterly record $442, offsetting the volume decline. Counterpoint attributes the ASP surge t

2026-11-03

According to Counterpoint Research, global smartphone shipments fell 19% YoY in Q3 2026 while industry revenue rose 3% to $114.0 bln as ASPs jumped 27% to a quarterly record $442, offsetting the volume decline. Counterpoint attributes the ASP surge to a stronger high‑end mix and industry-wide price hikes driven by rising memory costs; Apple recorded its highest revenue for the quarter.