The State Council Information Office said at a press briefing that China’s micro short-form drama user base has topped 800 million and the market is expected to exceed CNY100 billion by 2025. AI-generated dramas are growing rapidly and now account for a large share; regulators said they will encourage innovation while enforcing bottom-line rules. Requirements include mandatory content labeling for AI dramas, stricter platform enforcement of image and voice authorization, and end-to-end content c

2026-09-17

The State Council Information Office said at a press briefing that China’s micro short-form drama user base has topped 800 million and the market is expected to exceed CNY100 billion by 2025. AI-generated dramas are growing rapidly and now account for a large share; regulators said they will encourage innovation while enforcing bottom-line rules. Requirements include mandatory content labeling for AI dramas, stricter platform enforcement of image and voice authorization, and end-to-end content controls. The office added that AI is a tool and humans remain the primary creators, and that faster AI drama development requires stronger content safeguards.