Counterpoint Research forecasts global smartphone shipments priced below $200 will fall by more than 230 million units between 2025 and 2030. Overall smartphone shipments are expected to recover to 2025 levels by end-2030, but the sub-$200 segment is

2026-09-28

Counterpoint Research forecasts global smartphone shipments priced below $200 will fall by more than 230 million units between 2025 and 2030. Overall smartphone shipments are expected to recover to 2025 levels by end-2030, but the sub-$200 segment is forecast to be about 40% smaller than in 2025; entry-level devices will contract more sharply. Counterpoint cites rising component costs and higher minimum configuration requirements as factors compressing the low-price device market.